Mike has had success with artists of all styles. Kelly Rowland "Unity" - released worldwide on her Diva Deluxe album - Top 10 radio hit in Canada, Delerium "Dust In Gravity" - Hipjoint were the top line writers on this track that achieved US Billboard #1 status on the Dance/Club Play chart in 2010, Calvin Klein CK1 - Hipjoint's song "We Are One" was used as the positioning track for Calvin Klein's worldwide relaunch of CK1 in 2009 Mika Nakashima "Candy Girl" - The Japanese superstar recently took this Hipjoint track to #4 on Japan's Oricon Weekly Singles Chart, Shiloh "Operator (A Girl Like Me)" - Hipjoint discovered this Canadian artist at 13 and wrote and produced her platinum debut hit for her (Universal Music Canada/Universal Republic), Nikon Cool Pix - Nikon used Hipjoint's track "Bounce With Me" by Kreesha Turner as it's positioning song for a series of Nikon Cool Pix ads featuring Ashton Kutcher, NFL Network - The NFL has chosen the Hipjoint written and produced "Crank It Up" by The Young Goulets to promote 2010 NFL Thursday Night Football.
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Music Industry Podcast
Over the course of Michael's career he has been a touring musician playing 6 nights a week (sharing the stage with the likes of Bon Jovi), recorded over 6 albums of original material, had his music placed in T.V. and Film, owned and operated live music venues, produced countless artists, written hits for other artists in more that 6 countries with major label distribution, spoken at MIDEM, and whole lot more! Because of the fact that Michael's career has allowed him to see such a full spectrum of the industry, he was a great person to have come in to the classroom. Having been successful at everything he has put his mind to, I had a few question as to how he approaches each project so as to have successful outcomes!
This week I am interviewing Solveig Whittle. Solveig is involved in the North West Music Experience, a music conference debuting next year in Seattle. She is a singer and music marketer as well as a software developer. As she puts it: "I’m a high tech marketer who has a serious music habit I’ve been feeding for the past 30 years. I love how these two interests are finally coming together for me." Starting her professional career in music a little later in life she has applied her previous success in business to her career in music. With her own success she is helping other aspiring musicians to do the same.
After speaking with experts on the business side of the industry as well as established artists, now it is time to talk to the consumer and fan! This week I have 15 year old Shimon on the show. Shimon has been a great person to talk to as he is a music consumer, music fan and a budding young musician. He is a potential client for producers and studios, and is part of the generation targeted by a lot of the experts I have spoken to.
Jo has written, toured, recorded and performed with many artists including Jason Bonham, Jimmy Page, Paul Rodgers, Black Sabbath, Elton John, Bob Geldorf, Roger Taylor, Bryan Adams, The Troggs, Freddie Mercury and many more. From flying across borders and passport controls in private jets, being led by police escorts, performances on navy ships, and having Mick Jagger in the audience while Madonna was the waitress... Jo has a few stories to tell!
David Weiss is President of D Media, Inc. (www.dwords.com) and is an internationally published freelance journalist. He is the former NYC editor of Mix magazine, the world's leading pro audio publication, and his work has appeared regularly in publications such as Systems Contractor News, Archi-Tech, Digital Television, TV Technology, Time Out NY, Remix and Drum! magazine. He is also co-author of the book Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media, published by Schirmer Trade Books in September, 2005.
Jo was a founding member of Sector 27 with Tom Robinson - and a member of Virginia Wolf with Jason Bonham. Burt also recorded with Freddie Mercury on his solo album, Mr. Bad Guy and was the bassist for Black Sabbath during their 1987 tour in support of the album The Eternal Idol.
He has written, toured, and performed with many other artists, including The Troggs, Brian Setzer, Bob Geldof, Roger Taylor, James Reyne, The Sweet and many, many more.
Marty Neumeier started out as a graphic designer and he developed hundreds of brand icons, retail packages, and other communications for companies such as Apple, Adobe, Netscape, Kodak, and HP. Eventually, Marty evolved into an editor, and launched CRITIQUE, a magazine that quickly became the leading forum for improving design effectiveness through critical analysis. Later in his career, Marty started Neutron, a design think-tank focused on brand-building processes that drive organizational change. Today, as Liquid Agency’s Director of Transformation, Marty offers high level consulting for some of the world’s most respected brands, while also writing and lecturing worldwide on the subject of branding, business and innovation. Marty’s books have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. His books have been described as a “practical field guide on how to create and grow a world-class brand”, and “ZAG” was recently named one of “The 100 Best Business Books of All Time”.
I have to say speaking with Steve was a fascinating experience. The world of audio branding and how it brings music into our everyday is very cool. How music affects the way we purchase and consume products and experiences, as well as remember and associate them is eye opening.Steve's psychology background mixed with his branding and marking experience and his passion for music make him the audio branding guru he is!
Above The Noise Music Industry Podcast with Music Marketer & Communications Specialist Wes Davenport
I have been following Wes for some time online and especially enjoyed an interview/case study with him in Hypebot. He shared some information on the marketing success he had with Nashville band "Vinyl Thief," how they had used the different tools available to them and what worked best.Wes is fairly new to the industry. I thought it would be interesting to interview somebody who is starting out on the premises of what the new music industry offers and how they are making it work for them.
I have known Devon since 2007. He is a soulful singer and passionate guitar player. He also happens to be the son of Greg Allman of the legendary Allman Brothers Band. This being said he has made his own path and found his own place in music.I have found it interesting to see the evolution of Devon's career over the last few years. This interview was from a while back and I thought it was an interesting point to listen to him talk about his expectations for 2012 and to now realize that they have already come to fruition.
Battling against the over-exposed and the under-talented, Eric has handled the PR for Bob Geldof, Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Randy Bachman, Sasha and Digweed, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, The Black Angels, Natalie MacMaster, DJ Khaled, Curt Smith, Dr. John, Dwight Yoakam, Fred Eaglesmith, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Jeff Dunham, A-Trak, Judy Collins, Supersuckers, Joan Baez, Slash, Andy Kim, Pete Seeger, Joan Armatrading, Amy Ray, John Prine, Kris Kristofferson, Snoop Dogg, Honeymoon Suite, Robert Munsch, Jeff Martin, J. Dilla, The Wiggles, Bill Wyman, Sly and Robbie, Frank Black, Steve Earle, Dillinger Escape Plan, Mick Fleetwood, The Prodigy, Madlib, Deborah Cox, In Flames, Ray J, Mastodon, Kim Mitchell, Jim Jones, Charlatans UK and many more.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
Lori Lieberman is best known for “Killing Me Softly”, written during her Troubadour days in Los Angeles when she saw Don McLean in concert, Lori Lieberman has consistently recorded LP after CD, gleaning the respect of an industry and a devoted base of fans.
For nearly 30 years, Steve Jones has worked in the music industry in the US, Canada, and the Caribbean. He's had a front row seat to the rise (and sometimes fall) of some of rock & roll's biggest. Combining his two passions, music and business, Steve takes the lessons learned from the greatest acts in rock history and applies them directly to business.
As part of my Above The Noise Music Industry Podcast series it wouldn't be complete if we didn't talk about music law. How many times have you wondered if somebody could "steal" your song, or what happens if you have the same name as another band, or what is copyright, or a trademark, etc... ? To answer all these questions and more I sat down with entertainment attorney from Austin Texas, Joseph Stallone.
This interview in particular is from a while back and was originally intended to be released as a written interview. However, after listening to it I realized that it should be available as a podcast. Chris is an engaging person to listen to and does a great job at conveying his answers. I really enjoyed interviewing Chris as he is a wealth of knowledge when it comes to the world of songplugging and how to work a catalog of songs. Many people wonder what it takes to get your song performed by a top selling, top charting artist. This interview discusses just how that is done!
The Guerilla Music Marketing Handbook has likely been read by most independent artists today. So when it comes to being heard "Above the Noise" talking to Bob Baker was a no brainer. His marketing savvy and music career insight show how to start making some "noise."
Q&A With Sarah Gavigan
This is a Q&A with music supervisor Sarah Gavigan. It is the sequel to the previous podcast and there is a ton of great questions and fantastic answers! If you don't walk away from these podcasts with an understanding of how to license your music and how to improve your music's licensability you might want to listen again and take notes! Sarah also made available extra goodies, videos etc... for all of you here: http://bit.ly/GNxvxl
Prior to forming DigSin, Frank was the Senior Vice President of Music Strategy for CMT, an MTV Network. Under Frank’s leadership, music video ratings reached all-time highs thanks to an aggressive multi-platform promotional strategy. Frank was also Vice President of Music Programming and Label Relations for Yahoo! Music, responsible for all the company’s music programming. He was instrumental in the exponential growth of Yahoo’s audience bringing in approximately 25 million people a month. He was also senior music director at The Box Music Network, worked in marketing and A&R for Ignition Records, managed a live music venue, programmed broadcast radio stations and created two local music video shows.