This week I am interviewing Solveig Whittle. Solveig is involved in the North West Music Experience, a music conference debuting next year in Seattle. She is a singer and music marketer as well as a software developer. As she puts it: "I’m a high tech marketer who has a serious music habit I’ve been feeding for the past 30 years. I love how these two interests are finally coming together for me." Starting her professional career in music a little later in life she has applied her previous success in business to her career in music. With her own success she is helping other aspiring musicians to do the same.
After speaking with experts on the business side of the industry as well as established artists, now it is time to talk to the consumer and fan! This week I have 15 year old Shimon on the show. Shimon has been a great person to talk to as he is a music consumer, music fan and a budding young musician. He is a potential client for producers and studios, and is part of the generation targeted by a lot of the experts I have spoken to.
Jo has written, toured, recorded and performed with many artists including Jason Bonham, Jimmy Page, Paul Rodgers, Black Sabbath, Elton John, Bob Geldorf, Roger Taylor, Bryan Adams, The Troggs, Freddie Mercury and many more. From flying across borders and passport controls in private jets, being led by police escorts, performances on navy ships, and having Mick Jagger in the audience while Madonna was the waitress... Jo has a few stories to tell!
David Weiss is President of D Media, Inc. (www.dwords.com) and is an internationally published freelance journalist. He is the former NYC editor of Mix magazine, the world's leading pro audio publication, and his work has appeared regularly in publications such as Systems Contractor News, Archi-Tech, Digital Television, TV Technology, Time Out NY, Remix and Drum! magazine. He is also co-author of the book Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media, published by Schirmer Trade Books in September, 2005.
Jo was a founding member of Sector 27 with Tom Robinson - and a member of Virginia Wolf with Jason Bonham. Burt also recorded with Freddie Mercury on his solo album, Mr. Bad Guy and was the bassist for Black Sabbath during their 1987 tour in support of the album The Eternal Idol.
He has written, toured, and performed with many other artists, including The Troggs, Brian Setzer, Bob Geldof, Roger Taylor, James Reyne, The Sweet and many, many more.
I have been following Wes for some time online and especially enjoyed an interview/case study with him in Hypebot. He shared some information on the marketing success he had with Nashville band "Vinyl Thief," how they had used the different tools available to them and what worked best.Wes is fairly new to the industry. I thought it would be interesting to interview somebody who is starting out on the premises of what the new music industry offers and how they are making it work for them.
Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.
The Guerilla Music Marketing Handbook has likely been read by most independent artists today. So when it comes to being heard "Above the Noise" talking to Bob Baker was a no brainer. His marketing savvy and music career insight show how to start making some "noise."
Mark Hornsby is an acclaimed music producer, audio engineer, musician, writer and marketing consultant – widely considered to be one of the most diverse figures in today’s music business.
Mark is the former co-owner of one of Florida’s largest recording and rehearsal studios – Ridenour Studios – whose clients included New Found Glory, Foreigner, Ricky Martin, Joey Kramer, Steve Winwood and Johnny Depp.
Work your craft, hone your skills, become the best you can be, get out and play, learn from mistakes,... but do the business too! The reality is, that as an artist you're an entrepreneur and a business owner! If you can't invest time into to all aspects of your own career then no one will!
A few years back I came across Thorney Bleeder Records and their free compilation, "Get Thorny". Since then, it seems that Brian's name, along with that of Thorny Bleeder, are constantly associated with exciting music updates and a wealth of music business knowledge. Brian's DIY Daily and blog posts carry some priceless insight for bands that should not go unread. Getting the chance to pick Brian's brain on a topic he knows better than most was interesting and insightful to say the least. Thanks again, Brian, for sharing your knowledge!
Ariel Hyatt is the founder of Ariel Publicity, a social media PR firm based in New York. Their Cyber PR ® Campaigns place musicians on blogs, podcasts, and Internet radio stations and coach them to create authentic relationships with fans. Since 1996, Ariel Publicity has represented over 1,500 independent musicians.
Her book Music Success in Nine Weeks has helped over a thousand musicians get in control of their online strategies and her ongoing blogging challenges keep artists accountable through the reading process.
